Our Story

Lucky Buddy Co. was never meant to be just another brand. It was born out of desperation, heartbreak, and one quiet promise made through the bars of a rusted kennel.
For years, I lived and worked inside the world of the military. I saw the toll service takes — the weight veterans carry when the uniform comes off and the silence rushes in. I watched men and women who once carried purpose and fire struggle to find their footing in a world that didn’t understand them. And in those same years, I always had a dog by my side. Loyal. Unwavering. Loving me on my best days and my worst.
Dogs and veterans. Two groups who ask for little, who give their all, and who so often get left behind when the world moves on. That’s where Lucky Buddy Co. began — in the belief that both deserve second chances, and both remind us what resilience really looks like.
But the real beginning? That came on one hot afternoon in North Carolina.

The Founding Moment: Sarge’s Story
I wasn’t looking for a dog. I was just paying a bill at the county office when I noticed a group of inmates loading crates into a van. Inside the crates were dogs — eyes wide, tails tucked. “It’s kill day at the shelter,” one of the men muttered, almost like it was routine.
Inside, a deputy looked at me, her face flat, voice hard:
“If you’re wanting a dog, it’s now or never. We’re leaving in fifteen minutes.”
I walked down the row of kennels, the smell of bleach and fear heavy in the air. Barking echoed off cinder block walls, each dog begging for someone to see them. And then, in the very last run, I saw him.
A six-month-old red-nose pit bull, skin stretched over ribs, covered in fleas. He didn’t bark, he didn’t whine. Didn’t move. Just pressed himself into the corner, trying to disappear. His eyes met mine, and they weren’t the eyes of a puppy. They were the eyes of something that had already given up.
I dropped to my knees and whispered through the bars:
“I’m not leaving you here, Buddy.”
The latch creaked, heavy and stiff. I pulled him into my arms, all bones and trembling muscle, and carried him past the van. Past the deputy. Past the line of dogs who would never get the chance. And out into daylight.
His name became Sarge.
That day, I thought I saved his life. The truth? He saved mine — over and over again. On the nights when silence pressed too heavy. On the days when I wondered if I had anything left to give. On every mile of road since, he’s been my shadow, my anchor, my reminder that loyalty is unconditional and second chances are real.

Why We Exist
Lucky Buddy Co. LLC exists because no one — not a veteran, not a dog — should be left behind. Every product we make, every dollar we give, is rooted in that promise whispered through the bars of a kennel: “I’m not leaving you here, buddy.”
We stand for:
•     Second Chances — because they change two lives at once.
•     Loyalty — because it’s earned, not bought.
•     Community — because no one heals alone.
We’re not a veteran-owned company. We’re a civilian outfit standing shoulder-to-shoulder with veterans, with dogs like Sarge, and with everyone who believes in fighting for the ones worth saving.
This isn’t just a brand. This is a mission.
Because every Buddy deserves a second chance.